For the Love of Fishing is a short film and concept commercial I created for Pure Fishing, inspired by my nephew’s love of fishing.

This piece kicks off a larger series concept that highlights real people across the country who live to fish, and the lengths they go for something they love.

He had so much fun filming and was so excited to show off all of his gear. If you gave him the chance, he’d talk about fishing 24/7. I can’t wait to reintroduce him to this video when he’s older.

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