Sköll, inspired by the white wolf of Norse myth, is a ski resort set in Northern Michigan. It’s meant to capture the power, peace, and pure joy of winter. Everything that makes you dream of snow.
Below are advertisements and activations for the the snow (and even summer) season.
How would a ski resort advertise in the summer?
Winter Is Worth the Wait captures the off-season longing for snow through a playful look at skiers trying (and failing) to ski on sand. Because no matter the season, nothing compares to winter on the mountain.