In the fine print of Deanston’s introduction, there was a line that read: “when science meets nature with a touch of magic.”
Deanston already had this in its back pocket, so let’s take it, add some fun, and turn it into their visual hook.
The individual ads focusing on the whisky can stand on their own, but they’re so much more fun when paired with another visual.
For The Bar
Deanston’s logo, reimagined as city themed coasters and placed in bars where people will actually see (and steal) them.
The concept also extended beyond coasters into collectible bar mirrors built around the hook.
