Animia is a clothing company I created about the reflection of nature within ourselves. Look closely at the human structure and observe the forest within.
The root word of Animia refers to a vital principle or essence that is present in living things
Organic and full of life, with nature everywhere, greenery covering the space, and plenty of wooden elements. The tree in the center of the store represents the heart of the brand. Elements from the packaging are incorporated into the space to keep everything connected. The fitting rooms feel like small forests, with branch walls and moss carpeting. One of my favorite details is the mannequins made of woven twigs. If the brand is about our bodies and nature reflecting each other, why would the mannequins be left out?
Animia Store
OOH
Animia uses the nature that’s already in the cities and towns to its advantage. Carving out a hands from ivy growing on a buildings, painting faces above the roots that grow on the side of brick walls. Nature is the brand, so nature will be used.
The debut collection… to the best of my fashion design abilities
